Sabah
Chevalier Lecocq
sabah.lecocq@gmail.com
+33 6 31 87 95 54
EN · FR · AR · ES
Multi-lingual French-Moroccan in Amsterdam with a five year experience in payments and merchant services. Looking for roles across expansion, strategy and growth.
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Experience
Yoco
Cape Town · AmsterdamSouth African payments and POS provider serving 200,000+ small businesses
Strategy Associate(Current)
Aug 2025 — Present- —Took Yoco live in its first European market, leading EMEA expansion end to end: built the market selection model, owned the payments partnership from first approach to signed contract, and set up market operations and the local team
- —Signed a global payments provider as Yoco's international partner, running the relationship from first approach through negotiation to contract
- —Reached 2,000+ active merchants in under 3 months with the launch of Plans, the first pricing plan in South Africa bundling POS and payments: two launch waves, ICP definition, in-app and Meta campaigns, and merchant interviews that shaped the external strategy
- —Cut handheld POS pricing by half and lifted sign-ups, running the pricing experiment programme across hardware, software and payments; results set the Plans price points
Market entryFinancial modelingGo to MarketPricingProject management
Product Strategy Associate(reporting to the Chief Product Officer)
Nov 2023 — Aug 2025- —Drove a ~15% increase in monthly active merchants by rebuilding Yoco's value proposition with the Chief Business Officer, from customer research through to messaging in market. The findings prompted a revamp of the business strategy
- —Presented Yoco's position on interchange to the South African Reserve Bank, who agreed with several of its arguments. Researched and wrote the paper, modelling the impact of proposed rates on merchants and on Yoco
- —Took new payout options and integrations to market, several first in South Africa, bringing the strategy view to product managers from opportunity assessment through to launch plan
Product strategyProduct marketingCustomer insightsRegulatory strategy
International Expansion Analyst
May 2022 — Nov 2023- —Selected the two markets Yoco took forward for payments expansion, leading the research end to end from desk analysis to expert interviews, and went on to lead entry into one
- —Built Yoco's entry into a fast-growing Middle Eastern market from regulator relationships, operating model and go-to-market plan
- —Opened Botswana through a partnership with Access Bank: managed the relationship, built the business plan and entry strategy, and supported the negotiation through to launch
Market entryPartnership managementExpert interviewsProject management
Strategy Intern(part time while studying)
Sept 2021 — Apr 2022- —Built the customer segmentation Yoco still uses today, analysing the existing base alongside a nationwide survey of 3,200+ merchants and defining segments by profile, industry and size band
Customer researchMarket segmentationData analysis
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